
In a Marketing Pinch? Add a Dash of Menu Planning
Market costs have been putting many small financial firm owners in a bind. They may find themselves between the rock of needing to increase warm leads and the hard place of reducing costs. There is an answer, and it may be to borrow a popular trick from household management: meal prepping.

FINRA Data: The Latest Snapshot Shows Trends in Consolidation and Geographic Changes
This summer FINRA released its industry snapshot for 2024. This report provides a solid overview of changes in the industry over the last year. Financial advisors may want to keep an eye on any trends such as an industry consolidation towards firms with more experience and growth of registered agents in the South and Southeast.

Time to talk taxes: The TCJA, Child Tax Credits, and Tax Brackets
As Quarter Four draws near for many investors, clients may be thinking of preparing for their year-end discussions on tax preparations. But advisors may want to take time to talk with them about the potential for tax changes that 2025 could bring.

Eyes on the Court: Could the Supreme Court’s Fall Arguments Impact Financial Advisors?
The Supreme Court’s summer term in 2024 may be one of the most memorable in decades. But that doesn’t mean it’s time to look away. Three cases set for argument in October of 2024 could have impacts for financial advisors and investment professionals. Here’s what you need to know.

Educating Clients on Education Savings Strategies
Inflation may be slowing, but for many clients the cost of a tuition for their children remains a serious concern. Advisors may want to offer proactive information for clients on these accounts. And what better way to educate clients than to rely on the 5Ws learned early on in the class room: who, what, where, why, when and how much

A Wealth of Information: Family Protection Strategies
Clients may need their advisor to bring up the topic of family wealth management so that they have a fully informed retirement plan. Here are some of the basics clients may need to discuss with their advisors but may need help initiating a discussion.

Recommended Changes to Anti-Trust Regulations on Competitor Collaboration May Help Advisors
Given the dynamic pace of change in the financial industry and to financial advisors finding new marketing products, advisors may want to stop and listen before firing up a new marketing plan involving cross-selling and collaboration. Here is a background on the topic so that advisors can spot issues to discuss with their compliance and legal counsel.

Emotional Investing and Alternative Investments: Is Education the Answer?
The merits of alternative investments for many investors as appropriate vehicles for diversification can be reduced when decisions are motivated by emotional investing. While advisors are familiar with this dangerous dynamic duo, new approaches suggest that the risky mix of emotional investing and alternative investments may be harmonized by something as simple as education.

Marketing to MEPs
The gap between new, more lenient regulations on who can qualify as an employer under ERISA and providing those plans might be filled by financial advisors if advisors can understand how to market their services to those groups. To understand how to cross this gap, advisors may want to understand the history of the rule change, how associations make decisions, and how to market to them.

Unknown Unknowns after Loper Bright? Flexibility as the Best Fix
Recent Supreme Court cases restricting the powers of regulatory agencies like the DOL and SEC cases may have injected an enormous punch of uncertainty into most financial advisor’s plans. It could be the ultimate unknown unknown. But fear not, advisors may have a friend in flexibility.

New findings from FINRA: Investors Show Affinity for Advisors over AI Generated Research
In the race to keep up with AI advancements, it seems like financial advisors just got a power boost. In early June of 2024, the FINRA Investor Education Foundation reported new research suggesting consumer trust favored financial professionals more than AI in terms of financial information.

Finfluencer Risks
Over the years, we’ve weighed the pros and cons of various social media platforms on financial literacy. Sometimes, preference for social media runs along generational lines. Lately, two trends may have combined to create an important issue for financial advisors: a reduction in attention span and the rise in so called “Finfluencer” may mean clients are relying on TikTok for financial education.